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19 Jun 2019
Variety and flexibility for the customer is the key to retention, says MoveGB
Supplier: MoveGB
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The MoveGB mission is to keep more people, more active, for longer.
What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building?
Across the industry, debate on this topic never stops. And neither does market change.
We’re all aware of shifting consumer demands, especially among younger demographics, where resistance to long-term contract and single venue commitments is substantially stronger.
These are generations with higher expectations of convenience, personalised flexibility and a totally on-demand world so keeping this ever-growing, ever-powerful audience on board is complex.
Except, it isn’t.
Insight from our data proves that the key to delivering retention for these customers is to engage them with a variety of activities, across multiple venues.
We looked at customer records spanning four years and covering at least 50 attendances and found that the MoveGB multi-venue model creates an average length of stay that is seven months longer than the traditional single venue model.
That’s compelling enough but we also then looked at less mature customers where the minimum attendance was only one single visit, the result is, remarkably, the same.
The MoveGB mission is to keep more people, more active, for longer. We passionately believe that this is a perfect example of how our service brings huge value to the industry as a whole.
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Supplier: MoveGB
Bath
UK
Move is the online fitness platform where consumers go to get active, and operators collaborate to keep them active for life! ‘Movers’ can access over 5,500 venues and 35,000+ different activities for one simple monthly fee. They love trying something new from gym, swimming and classes to dancing, climbing and even handstand classes!
Movers are proven to have twice the visit frequency and 4x the lifetime value of traditional gym users. So, by listing your activities with Move, you can drive new, high value revenue streams by connecting with Move members looking for convenience and variety.
Web: www.movegb.com/partners
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